Rihanna experienced a financial loss of approximately $36 million due to the failure of her luxury fashion partnership with Louis Vuitton’s parent company, LVMH.
The fashion venture, called Fenty, was launched in 2019 and aimed to expand her successful beauty and lingerie empire into luxury clothing and accessories.
However, the brand struggled to find commercial success, partly due to high prices, limited accessibility during the pandemic, and limited consumer interest, leading to its closure in 2021.
Rihanna invested about €29.9 million (around $34.8 million) into the project, with LVMH contributing roughly €30 million (approximately $34.9 million), under the name Project Loud France.
Despite the high-profile launch and media coverage, the brand did not meet sales expectations, and the pandemic further impeded operations, as Rihanna was unable to oversee production in Europe.
The high costs of the collections, such as jackets costing nearly $1,000 and dresses around $810, limited consumer appeal, especially among Rihanna’s more affordable and inclusive fan base.
The pandemic restrictions also prevented Rihanna from visiting ateliers, impacting the design and production process.
Although the fashion line was shut down in 2021, Rihanna continues to thrive with her other brands, Fenty Beauty and Savage X Fenty, which remain highly successful and contribute significantly to her estimated net worth of $1.4 billion.
In summary, Rihanna’s fashion partnership with Louis Vuitton’s parent company, LVMH, resulted in a $36 million loss due to operational challenges, pandemic impacts, and commercial struggles, leading to the brand’s closure in 2021.
Nevertheless, her overall business empire remains robust thanks to successful ventures in beauty and lingerie.
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