Olamide Insists On Keeping His Unique Sound, Not Tailoring To Western Audience

Nigerian rapper Olamide has firmly stated that he will not change his music style or sound to suit Western audiences.

In a recent interview with BBC Radio 1Xtra, he emphasized the importance of staying true to himself and his roots, identifying with his indigenous fanbase rather than chasing international recognition.

Olamide described himself as comfortable in his skin, proud of his Nigerian and Yoruba identity, and committed to maintaining his unique sound that blends local rhythms, Yoruba language, and street slang.

He believes that once an artist identifies their audience, the rest of the world will eventually catch up, and authenticity is key to attracting the right listeners.

Olamide’s stance is a reflection of his belief in cultural representation and authenticity over conforming to global or Western trends, which he sees as crucial for African music to thrive independently.