Josephine Iwoh, popularly known as Joanna, is a 21-year-old Nigerian fashion entrepreneur, dancer, and reality TV personality who gained prominence as a housemate on Big Brother Naija (BBNaija) Season 10, themed “10/10.” She was born on December 15, 2003, in Benue State, Nigeria, and is proudly of the Idoma ethnic group. Joanna is known for her dynamic dance skills, particularly in kizomba and salsa, her sharp wit, unapologetic authenticity, and bold personality.
Joanna Early Life and Background
Joanna was raised by her parents, Mr. and Mrs. Iwoh. Although details about her siblings and formal education are not widely publicized, she grew up in an environment that fostered her confidence and creativity. She developed a passion for dance and fashion from a young age and hails from Benue State, with some sources also mentioning Delta State, but the majority affirm her Benue origins.
Joanna Career and Big Brother Naija
Joanna is an aspiring fashion entrepreneur and content creator who runs her own small fashion brand and a YouTube channel where she shares fashion tips and lifestyle content. She is a two-time beauty queen and former runway model, further shaping her public persona.
Her entrance into BBNaija Season 10, which premiered on July 26, 2025, marked a significant step in her career, aiming to gain national exposure and expand her fashion brand. In the BBNaija house, she is described as outspoken, strategic, and unapologetically real, bringing a fresh Gen Z perspective to the competition. Joanna revealed that she joined the show to showcase her true self, beyond the polished public image she is used to presenting. Her game strategy emphasizes authenticity, staying visible, and forming meaningful social connections.
Joanna is currently single and focused on her career and BBNaija journey. She is known for her punctuality, emotional intelligence, and her ability to navigate social dynamics with a blend of confidence and vulnerability.
Joanna Personal Life
Joanna is currently single and focused on her career and BBNaija journey. She is known for her punctuality, emotional intelligence, and her ability to navigate social dynamics with a blend of confidence and vulnerability.
Joanna Net Worth
Her estimated net worth is around $5,000 to $25,000, primarily derived from her fashion ventures and earnings from BBNaija. Her exposure on the show is expected to increase her endorsement opportunities and business prospects significantly.
In summary, Josephine “Joanna” Iwoh is a vibrant, strong-willed, and ambitious young entrepreneur and entertainer making waves in Nigeria’s entertainment and fashion industries through her appearance on BBNaija Season 10 and her growing fashion brand.
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