BBNaija Season 10 Set to Thrill Viewers with N150m Grand Prize
MultiChoice Nigeria has officially confirmed the comeback of Africa’s biggest reality show, Big Brother Naija, marking its milestone 10th season.
The awaited premiere will unfold over two nights, Saturday, July 26 and Sunday, July 27, setting the stage for 10 thrilling weeks of drama, strategy, and top-tier entertainment, culminating on Sunday, October 5.
To find Nigeria’s most vibrant personalities, the audition process was executed with precision. Registration ran from May 3 to May 7 and drew overwhelming interest, followed by in-person auditions in Lagos, Abuja, and Enugu between May 16 and 18.
Busola Tejumola, Executive Head of General Entertainment at MultiChoice Group, shared her enthusiasm, stating, “This isn’t just about another season, it’s about honoring a powerful legacy.”
While fans eagerly await the unveiling of the season’s official theme during the premiere, excitement is already mounting with Ebuka Obi-Uchendu confirmed to return as host. This season also sets a new record for prize value, with an astounding ₦150 million on the line.
Fans can catch the premiere live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds, Tejumola said, “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
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