Enioluwa Adeoluwa, popularly known as “Lipgloss Boy” or “Beauty Boy,” is a prominent Nigerian media personality, content creator, writer, public speaker, and influencer born on July 6, 1999, in Akure, Ondo State.
He studied theatre arts at the University of Ibadan and also holds a master’s degree in marketing and communication from Pan-Atlantic University in Lagos.
Enioluwa has gained wide recognition for his expressive and dramatic food reviews on social media where he masterfully blends humor, language, and Nigerian culture. He often uses a mix of English, Yoruba, and Igbo to engage his audience while celebrating Nigerian cuisine, from street snacks to traditional dishes like amala, egusi, and fufu.
Beyond food, Enioluwa is admired for his bold fashion style and advocacy for self-expression and confidence, challenging societal norms around gender and identity.
His influence has earned him prestigious titles such as the EU-Africa Ambassador for youth engagement and a spot on Forbes Africa’s 30 Under 30 list.
Enioluwa made the statement “So proud of you” while publicly praising Hilda Baci’s Guinness World Record jollof rice cooking attempt.
The statement was delivered during an interview on September 12, 2025, coinciding with the record event when Hilda started cooking the world’s biggest pot of jollof rice.
He lauded her dedication, skill, and the high quality of her jollof rice, describing it as one of the best he has ever tasted.
This became one of the key moments highlighting the support and admiration Hilda received from culinary experts and public figures, further elevating the significance of her achievement.
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